Furthermore, when you keep different kinds of machines, you will also need an experienced team to help customers run the equipment. These employees will be different than the trainers that you hire at the gym.
Trainers will help teach customers new exercises or how to exercise on different machines, whereas support staff will help them use the machines or adjust the settings.
Do – Tell people better ways to lose weight, Don’t – Trick them into paying for something they won’t need
Let your customers trust you and lean on you for their fitness goals. If you are an honest gym owner, your customers will stay members for longer periods of time.
Now, what does it take for a gym owner to be honest? It’s easy, if you have a customer who isn’t overweight but works out to stay trim or fit, you can always advise other ways to stay fit too. For instance, people who do not want to build muscles, or those who aren’t fat, can comfortably jog, or brisk walk daily for 20 minutes to stay fit.
If you share advice and guide your customers, they will want to come to you. As a gym owner, it is important not to trick customers into paying for schemes they don’t especially need. In this sense, advice them correctly, if a customer can do with a one month scheme, don’t advice him to take a three month scheme, just because it adds to your profits. Be your customers’ confidant, and friend for him, to keep coming back to you and your gym.
Read all the features of this series here:
Start Your Own Fitness Centre: Part 1, Fitness Centre, An Apt Endeavour for Women
Start Your Own Fitness Centre: Part 2, Mission and Objectives
Start Your Own Fitness Centre: Part 3, Making It Profitable
Start Your Own Fitness Centre: Part 5, Final Thoughts
