Arundhuti Biswas, along with her husband Aloke Biswas, of Bangalore based Maam Entertainment, have truly lived Walt Disney’s famous words, ‘Do what you do so well that they will want to see it again and bring their friends’. Read on to know, how Arundhuti turned her passion for music and entertainment into a successful venture, in this conversation with Nishi Roy.
When did you decide to start this venture, Maam Entertainment? How many years has it been now?
Music was always my passion and I was connected with music in various ways. In the year 1994 I started co-ordinating for popular musical programmes like Antakshari, Sa Re Ga Ma and the likes for Zee TV from southern India. That was how my interaction with the Bollywood music industry first began. Later in 1995 as part of the Jadavpur University Alumni Fund Raiser we took the lead in organizing a Jagjit Singh concert, followed by a Sonu Nigam show in Bangalore. Having tasted the success of organizing two grand shows, we gave event organizing a serious thought. It was in 2002 when we were given an opportunity to organize corporate Antakshari for Round Table, we actually plunge into it. Maam Entertainment is 10 years old today.
What was the inspiration or reason behind this venture, particularly in the entertainment sector?
We wanted to do provide smiles to people through unique events. At the end of our events, our patrons should feel that they had unique quality entertainment at reasonable cost. Hence, most of our events are conceptualised on new themes, and naturally, first of its kind in Bangalore. In our journey, we are thankful to many legends like Viswanathan Anand, Jagjit Singh, Ustad Amjad Ali Khan, Pt Jasraj, Pt Hariprasad Chaurasia, Pt Shivkumar Sharma, Ustad Zakir Hussain, Ghulam Ali, Manna Dey, Soumitra Chatterjee, Sharmila Tagore, Sonu Nigam, etc with whom we have interacted over the years.
What is it nature of the business?
We create, design, manage and produce events with a high concept-quotient. We would like to believe that we are lifetime-experience creators. Right from classical concerts, plays, Bollywood nights, to corporate events, which include events like indoor cricket, chess and Antakshari, we have organized it all in Bangalore and beyond.