We are focusing on creating the first trademark Applebee event property that will allow existing and potential clients to garner visibility and goodwill. Next year we will be formally introducing the Applebee Designs Division that will service those clients that stream in only for designing their brand, office stationery creation, 3D work, brand visuals, all year round corporate presentations etc. These are solutions we already provide but branding the service with a name will help bring in new companies and faces. Having received our IMPEX License this year, trade opportunities entwined with the brand management for these products is also in the pipelines.
Do you have any other business plans in mind for the future?
A start-up requires proper research, finances and adequate time to allocate to this new vertical. Currently our start-up plan revolves around the different entities we can inculcate into the Applebee Events name thereby creating a group of companies. The Applebee IMPEX is in its formative phase and is a completely new vertical for us. We hope to establish it as an Independent trade unit which will be supported for events or brand management by the parent company- Applebee Events.
Thank you Sonalee, and Team Indusladies wishes you all the best.
