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Your product is your strength:
Your jewellery creations must be stunning and totally irresistible to the target audience. For good product planning and development, you need to have a thorough understanding of market trends.
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Keep yourself updated:
Information is strength, and it is essential to keep track of all the current news and updates from time to time.
- Keep it affordable:
Pricing is the key to success in jewellery business. The pricing must be done considering different cost heads, the competitor’s pricing policy and general market conditions.
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Packaging:
Packaging is an essential part of this business. Put in that little extra to ensure that your product is well packaged. Good packaging does not mean expensive packaging. Add a little tag to your jewellery, explaining all details regarding the product and also address, email and website of your business. This will keep your brand fresh in minds of the customers.
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Marketing your product:
Letting people know about your business and the products is the only way to get noticed. The internet is a good source of selling for most home-based businesses. The internet helps you reach out to a larger customer base all over the globe at a fraction of the cost of regular advertising. Be part of exhibitions in your locality, check out if the local store will like to include your brand on a consignment basis, or host a jewellery party at home or at a friend’s place.
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Use social network:
Social networking sites allow you to showcase your product, reach out and interact with prospective customers and stay connected. You can make an online presence with a blog, a website or a fan page on a social networking site. The free blogging websites offer a wonderful platform for a business. Make the most of this opportunity till you decide to move on to a custom domain or a website of your own. There are also a number of online shopping sites that offer to list your products for a small commission.
- Move a Step Closer To Success
Do not expect results overnight. Be patient and willing to work hard. Working from home requires a lot of hard work and discipline. Make good plans and set achievable targets. Get your family involved in your work and keep them updated on your progress, it will help them to understand matters from your perspective. The initial days may not be smooth and it hasn’t been so for any business. Make prompt deliveries and stick to timelines, it talks of your professionalism and sincerity. Understanding and catering to tastes and preferences of the customers will help too. Keep working, be confident of what you are doing, hang in there, and success is definitely going to bow before you in the days to come.
Go ahead; and turn your dream into a reality.