But, boutiques are run by individual designers or upcoming entrepreneurs. The clothes therefore have their own style and tone. They are unique and different in their own way. When you shop from a branded store, you will end up choosing one of many clothes pieces that are the same. When you shop, wouldn’t you like to pick up something that no one has after all?
Forming One To One Connect with Retailers:
Boutique owners treat their stores like their home. They make their customers feel welcome. They become friendly with them. You form a social connect when you shop regularly from the same boutique. When you shop at a mall, the stores there are run by employees, and not the designers themselves. They do not pay as much individual attention to their customers. When you shop, wouldn’t you like to form a relationship also?
