Hi,
A highly controvesial topic. I will tell what I know about the same. Child Labour is illegal, when forced. That is my understnanding. Go through this link -
Child Labour It says making a child workin hazardous circumstances is illegal, but does not speak on anything else.
As a part of the INKO Film Festival last year, I happened to watch a short film made by ace women director/AIDS activist/ former actress and a child artiste herself - Rohini. Please find more details on the movie
here
The movie titled Silent Hues revolves around the lives of 6 children who are child artistes (Between 18 months to 11 years). It explores the childhood and involves face to face interviews with the children. And yes,it is true. Children do face a pathetic time. Forget the major child stars (Shalini, Shamili, Meena) or the famous ones ( the one who acted in Jillnu Oru Kadhal and the one is TZP), but it is the ones who act as a group - in a school scene, or in a fairyland with white veils around them that i felt the most empathetic for. They are paid a average of Rs. 300 per day, and yes, their parents send them only for money.
The documentary has a face to face meeting with the kid who played vikram's sister in anniyan. She speaks like a professional.Her parents are well earning members, and she seems to enjoy acting. She was almost like Meena

. It wont be suprising to see on the top league tomorrow. There was also a section on the child artiste who acted in My Friend Ganesha (Ehsaas), who has been portrayed in the media as a boy child though she is a girl child! The kid was so sweet to look at.Check the link
here
The most touching part was when Rohini came to speak herself about it. She is a child artiste herself, and spoke on how a sound level of confidence arises, and how child labour should not be present.
I echo similar thoughts. One cannot ban, rather should not ban children from TV/Movies/Advts. The best thing to do is to make their lives easier. Shooting has to only be in weekends/holidays. The child must be made to study, and working hours and conditions have to be improved drastically.
Cheers
Arch
P.S: I think the Surf Excel ad is cute, I dont see it as a exertion of labour, because viewing it that way would also make J&J ads the same.