Allu Arjun Parugu Review..

Story:
Rich&Powerful man in a village,Neelakantam(Prakash Raj)'s elder daughter(Poonam Bajwa) elopes with her boyfriend just before the muhurat of her marriage.Shocked Neelakantam's family catch all the friends of her boyfriend to find the where abouts of the eloped couple.Krishna(Allu Arjun)is one among them.At first sight,He falls in love with Neelakantam's younger daughter Meena(Sheela)without knowing any details about her.She is an innocent&timid girl who was blamed by all for her sister's mistake.But Neelakantam is very careful now as he don't want it to happen again with his younger daughter.Who succeed - Krishna or Neelakantam ? forms the rest of the story.

Highlights:
Bhaskar who delivered a memorable movie Bommarillu with an iconic character Hasini comes this time with another sensitive issue but didn't succeed much.The movie is based on ever burning topic of love marriages against parents wishes and the communication gap between the parents&children.Director Bhaskar tried to show the issue from both the perspectives. Allu Arjun once again done his brand of character,a happy go lucky guy.he performed well and his new hairdo is neat. Music by Mani Sarma is just above average.A couple of songs standout.
Vijay K.Chakravarthy's cinematography is very good.His lighting techniques are impressive. Dialogue writer BVS Ravi did a commendable job.Dialogues are good in the first half and parts of second half. Hero's friends gang Sunil&co's comedy is good. First half is Good.

Sidelights:
Second half lacks proper direction.Except couple of scenes,it is boring,predictable&often confusing .The story point is good but the plot woven around it cannot impress majority of the audience.Though the plot isn't that convincing in the first half but the writer&director duo succeeded in presenting it in an interesting manner with neat characterizations&impressive dialogues. But they failed to do so in the second half. It may be a coincidence or whatever but one can draw similarities between the movie & a recent issue in the Mega Family.The movie shows the pain of a father,a daughter who hurts&insults her father and of course,satires on recent trend of Arya Samaj marriages.Heroine is another minus.The movie runtime is almost 2hrs 50mins.

Public Talk: Below Average.
Industry Talk: Not up to the mark.Hardly it may break-even banking on the summer season but won't have a decent run.

I heard that its weak story and dragging screenplay and it resembles the story of chiru's daughter Srija..

yes senorita..the movie was based on chiranjeevis daughter elopment and wedding.....songs were good and as usual Allu Arjun tried his best .....movie with a moral based on what parents have to go through related to love marriages of their children..