Sometime I do feel that they are gaining huge popularity because of these rivalry. I do not think that their friendship is that much beneficial. Two big stars and both of them are opposite to each other. Salman have his own group and Shahrukh have his own. Nice to see that they hugs each other once again ... Because of this, Baba Siddiqui's iftikaar party is always talk of town.
Few months back they hugged each other in an award function as well - [video=youtube;HD-OWjF0WHc]https://www.youtube.com/watch?v=HD-OWjF0WHc[/video] Shahrukh Khan Upcoming Movies list 2014 with actress name, release date - YouTube
seems more of a publicity stunt or rather to put an end to all controversies. I still feel they are not comfortable with each other. neways, it will be good if there will be no more stories in media about their so called rivalry.