How do conditioners work?

Regular Conditioners
Conditioning your hair is of utmost importance because a good conditioner coats your hair shaft, protecting it from wear and tear. It also makes your hair smooth and shiny and prevents hair breakage.

Note: Under most circumstances this is adequate for your hair. But if your hair is excessively dry, it requires protection, or is permed you can use a good quality conditioner additionally.

Intensive Conditioners
Intensive conditioners have been formulated to provide specialized conditioning for weak, brittle, very dry or damaged hair which may be a result of chemical treatment such as perming.
If your hair is in this state, you should be using intensive conditioners as a weekly treatment for the extra care you need.
They will help you achieve your hair’s perfect state – soft, shiny and healthier looking.
They contain additional ingredients like humectants which lock in moisture. This gets rid of the dryness in your hair.
Note: Under most circumstances this is adequate for your hair. But if your hair is excessively dry, it requires protection, or is permed you can use a good quality conditioner additionally.



Do I Really Need A Conditioner?Your hair gets damaged everyday through routine activities such as towel drying, aggressive brushing, incorrect combing and styling.
Besides this everyday exposure to sun, wind and environmental pollution can also damage your hair, making it look dull, dry and listless.
You need to protect your hair, which is dead and is not capable of repairing itself.
That is why you need to use a conditioner—to protect your hair.
How Do I Protect My Hair While Swimming?
If you swim regularly, use your fingers to comb a little conditioner through your dry hair before you get into the pool. This will help to keep it in good condition, even whilst swimming and will also make it easier to put your swimming cap on if you wear one.
Does My Hair Need Intensive Conditioning?

If you spend a lot of time outdoors, in the sun and the wind, then your hair needs intensive conditioning. For instance, if you visit the beach during the day, comb some intensive conditioner through dry hair, and if it is long, tie it back in a loose knot or bun. This will help protect your hair and leave it beautifully conditioned for the evening, once you have shampooed. Remember prevention is better than cure!
If your hair is damaged, permed or coloured, it will need intensive conditioning.
Note: The benefits of intensive conditioning can be appreciated by any hair type.

How To Apply
To begin with, pour out an adequate amount of conditioner onto your palms and rub them together.
Then gently work the conditioner into your hair, always in the same direction i.e. from front to back.
If you have basically dry hair with an oily scalp, apply the conditioner to the ends only.
A quick and easy way to apply conditioner: Squeeze the conditioner into the palm of your hand and rub your palms together. Using the whole flat of your hand, massage the conditioner into your hair, working from the scalp downwards.

How Much To Use
Be liberal. The hair should feel heavy. However, you don’t want to see white blobs of product sitting on your hair. Don’t over apply it at the roots because you are very unlikely to need much of it here.

How To Apply Intensive Conditioner
Here’s a quick and easy way to apply intensive conditioner:
Squeeze the conditioner into the palm of your hand and rub your palms together.
Using the whole flat of your hand, massage the conditioner into your hair working from the scalp downwards.
Wrap your head in a towel (if you’ve got long hair, tie it back in a loose knot first).
This works by keeping the head warm and helps to prevent moisture loss from the hair.
When you’re ready to wash intensive conditioner out, remove the towel, comb through the hair again with a wide-toothed comb and rinse thoroughly.