How important is the blog title?

Dear IL'ites,

One of the strengths of this community is the interactivity. We want to leverage that and facilitate conversations and feedback loops that help them become better bloggers.

Tell us, how important is a blog title to you as a reader? Which blogger in IL writes killer blog titles that attract your attention. Give us some examples of good and bad blog titles.

Look forward to your responses to help our bloggers! Thank you.

It helps in search results and it works very well if the site is higly optimized.