It is raining stars. Where? The stars of Bollywood have all decided to descend right into our very homes through the television. Are we happy to see our favorite actors and actresses on our popular TV soaps and shows?
Ranbir Kapoor on the TV sets for the promotion of Yeh Jawaani Hai Deewani
Indian television has come to be a powerful marketing tool for Bollywood, with a huge captive audience that loves their shows and also are happy to see the stars on television. It has come to be a great way to convey messages to huge number of people at a time. With television so popular, it is the most powerful channel of mass communication today.
Bollywood seems to be making the best of the popularity of the television shows. The who’s who of Bollywood is seen present at the various popular shows. They come in for a special episode and interact with the cast and crew of the show and thus, reach out to us, the audience of their forthcoming latest Hindi film. The King Khan Shahrukh too is smitten by the television bug and was seen spending time on the sets of the popular TV serial Tarak Mehta Ka Oolta Chasma. Vidya Balan, Farhan Akhtar, Ajay Devgan, Deepika Padukone, Sonakshi Sinha, you name the star and you have or will soon see them on your favourite television shows. Homes are where the audience is and to see a huge number of fans come to the movies theatres, you have to go right to their homes to invite them. Bollywood sure knows its business.
