Is the Portrayal of Women in Media Fair?
Remember the Axe deodorant ad? Yes the one where the male protagonist sprays on the deodorant, and loads of women, in minimal clothing, flock around him vying for his attention? Women in Advertisements Do you remember the Reebok ad starring Bipasha Basu and Dhoni? Be truthful. Who grabbed your eyeballs here? Bipasha, Dhoni, or the Reebok footwear? The advert highlighted Bipasha’s scantily clad body to sell the shoes. This is not just a one off case. There are numerous such advertisements portraying women as objects of lust. They are used to notch up the sales of the product or...
Read More