Author: Paroma Sen-Basu

Start Your Own Fitness Centre: Part 3, Making It Profitable

In today’s time, starting a fitness centre can prove to be a successful business venture. That’s because most people look to gyms and professional trainers to maintain their overall health and bodies. However, while the idea may seem fruitful given the present market need, it takes a lot more commitment, effort and ground work to make sure your gym is profitable. The following points may help: Charge Lower Fees Initially When you just open a gym, you need to build a name for yourself first. In today’s highly price sensitive market, your potential customers will look for state-of-the-art gyms...

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Interview of the Week: With Boutique Owner Kavita Doshi of RE

A Fashionable Journey through the Eyes of a Second Generation Boutique Owner Our parents pass on several things to us. From our looks, our genes, to a stable life,  they build us as people and shape our personalities. Sometimes, parents pass on their love for a particular profession too. It isn’t every day that a young budding designer is given the chance to make a difference at the family boutique. Being the third generation owner, that in itself is pretty magnificent. RE – a store that has stood the test of time over the years in one of Mumbai’s...

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Interview of the week: Preethi Sukumaran

The Business of Sustainability, Through the Eyes of an Entrepreneur We all call the Earth our home. However, very few of us realize that it takes more than that to sustain the Earth for years to come. The world’s burgeoning population, the dying resources and effects of years of pollution will soon cast devastating effects across nations. However, small steps like saving every drop of water can definitely count in the long run. What is the point of living without sustainable development today, if our children and theirs will have no home tomorrow? It is probably with these sentiments...

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Interview of the Week: Manali Shenoy of Indian Concepts

It isn’t every day that an entrepreneur will focus on ‘you’ while making a business decision. Yet, Manali Shenoy did exactly so. A small pause in her career got her thinking about working women and how tough it was for them to find the apt attire for work. The usual retail, readymade kurtis seemed harshly cut and uncomfortable. Furthermore, they didn’t seem to be exclusive or fit right. This nagging thought helped her proactively work towards creating an unusual, unique boutique for Indian attire that caters to the corporate women of today. Her online store, Indianconceptsonline, is fast becoming...

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7 Tips for Making the Most of Online Shopping

Online shopping has become a craze of sorts, for obvious reasons. Not only is it a convenient and albeit relaxing way to shop, it is also economical in many ways. Think of the several rupees you get to save on fuel every time you shop online. Furthermore, today’s generation of working class executives and desk stationed employees spend endless amounts of time on their computer. Young professionals, housewives, teenagers are all internet bound, every moment they get. Whether it’s for work, social networking or plain browsing, people prefer their computer stations to anywhere else, in most cases nowadays. All...

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